User Experience Researcher
Growth Research for OLX- Emerging Markets
OLX Group operates a network of market-leading trading platforms in over 40 countries that are used by more than 350 million people every month to buy and sell almost anything.
In 2019, I joined OLX Global User Research Team which supports all the research requirements for Emerging Markets.
At OLX, I conduct formative and summative user research to deliver business value. I have worked extensively with qualitative research methods and have conducted some quantitative research.
My strengths include in-depth interviews (remote and in-person), usability testing (lab studies and moderated remote usability studies), surveys, and ethnographic field studies.
The intent behind this webpage is to help you understand the nature of my work and contribution at OLX Group. I would not be able to share project details as it is protected under NDA.
I learnt how to align user research process with product development cycle to achieve maximum impact.
Learning how to pitch ideas and projects to multiple stakeholders including Business, Marketing, Fellow Researchers, PMs was a key highlight.
I learnt that active communication is the key for any successful project. When a project involves multiple stakeholders, it is crucial that entire team has common understanding of the project and everyone is updated with latest information.